Build a revenue engine your team can actually run.
Commercial strategy, sales systems, strategic account growth, and fractional revenue leadership for the cannabis industry.
Build a Revenue Engine Your Team Can Actually Run.
Pipeline Harvest helps cannabis operators, brands, genetics companies, and ancillary suppliers build the strategy, systems, tools, and commercial discipline required to generate more predictable revenue.
Schedule a Commercial Strategy Call
Begin with a focused conversation about your current revenue goals, pipeline, sales process, strategic accounts, and commercial constraints. No obligation — just clarity.
Explore Our Services
From a two-week Commercial Health Check to embedded fractional executive leadership, Pipeline Harvest offers clearly scoped, fixed-fee engagements designed for cannabis commercial teams at every stage.
Built from real-world experience in cannabis sales leadership, strategic accounts, revenue planning, and commercial execution.
Most Cannabis Companies Don't Have a Revenue Problem. They Have an Operating-System Problem.
The gap between sales activity and predictable revenue is almost always structural. Four patterns appear consistently across cannabis operators, brands, and ancillary suppliers.
Unclear Targeting
Too many accounts receive the same level of attention, even when only a small number have meaningful revenue potential. Effort is spread thin and the highest-value opportunities are under-resourced.
Weak Pipeline Discipline
Deals remain in the CRM without clear next steps, qualification criteria, decision processes, or realistic close dates. Forecasts are guesses, not plans.
Reactive Proposals
Pricing, offers, and commercial programs are assembled case by case rather than built from a repeatable model. Every deal starts from scratch.
Founder-Dependent Sales
Commercial knowledge, customer relationships, and decision-making remain concentrated in one person. The business cannot scale what only one person can do.
Commercial Infrastructure Designed for the Cannabis Industry.
Pipeline Harvest builds the six commercial capabilities that convert sales activity into a repeatable, scalable revenue system.
Revenue Strategy
Clarify target markets, ideal customers, product priorities, revenue goals, and the commercial path required to reach them. Eliminate guesswork about where to focus.
Sales Process and CRM
Build practical sales stages, qualification standards, required CRM fields, pipeline rules, and management reporting. Create a system the team actually uses.
Strategic Account Growth
Identify whitespace, map stakeholders, build expansion strategies, and create account-specific action plans for the customers that matter most.
Forecasting and Planning
Develop account-level forecasts, realistic close criteria, pipeline coverage expectations, and quarterly commercial plans that leadership can rely on.
Sales Tools and Enablement
Create discovery frameworks, account plans, proposals, outreach structures, objection responses, and management tools the team can use every day.
Fractional Sales Leadership
Provide senior commercial leadership, pipeline accountability, deal strategy, team coaching, and executive reporting without the full-time executive cost.
Choose the Level of Support That Matches Your Commercial Stage.
Each Pipeline Harvest engagement is designed to stand alone or become part of a longer-term revenue partnership. Transparent pricing. Clearly defined scope. Measurable outcomes.
$3,500
Commercial Health Check
Two weeks. Fixed fee.
A focused commercial diagnostic that identifies what is blocking growth, where revenue opportunities are being missed, and what the company should fix first.
What's Included
- Leadership intake session
- CRM, pipeline, pricing, collateral, and sales process review
- Ideal customer and target-account review
- Revenue concentration analysis
- Forecast-risk assessment
- Commercial gap analysis with prioritized findings
- 90-day action plan
- Executive readout
Outcome
A clear view of the company's most important commercial constraints and a decision-ready path into implementation.
Best For
Companies that know sales should be stronger but need an objective commercial diagnosis before committing to a larger build.
Revenue Foundation Build — $9,500
Six weeks. Fixed fee. A complete commercial operating system for founder-led teams, growth-stage cannabis companies, and ancillary suppliers that need a repeatable sales structure.
Strategy
Ideal customer profile, market segmentation, positioning, buyer personas, target-account prioritization.
Process
Sales stages, qualification standards, CRM architecture, pipeline hygiene, forecast rules.
Tools
Discovery guide, proposal templates, account plans, KPI dashboard, outreach framework.
Execution
90-day roadmap, leadership readout, founder or team training, operating cadence.
Outcome: A practical system the client's team can continue using after the engagement ends. Best for founder-led sales teams, growth-stage operators, and ancillary suppliers ready to systematize revenue.
$6,500
Strategic Account Growth Sprint
Three to four weeks. A focused expansion strategy for five high-value customers or prospects that could materially affect revenue.
Additional Accounts
$750 to $1,250 per account, depending on depth of analysis required.
Best For
Ideal when a few accounts can materially change revenue, but the path to expansion is unclear.
Per-Account Deliverables
For each of the five accounts, Pipeline Harvest builds a complete commercial plan:
- Account history and current-state analysis
- Stakeholder and decision-maker map
- Facility or business-unit whitespace analysis
- Product-fit analysis and expansion hypothesis
- Risk and objection map
- Account-specific proposal or offer outline
- Revenue potential estimate
- 30-, 60-, and 90-day action plan
Outcome
A clear commercial path for advancing, expanding, or closing the accounts that matter most.
Fractional VP of Sales
Senior commercial leadership without the full-time executive cost. Three service levels designed to match your team's current commercial maturity and leadership needs. Minimum three-month commitment. Scope adjusted based on company size, sales team maturity, and leadership requirements.
Advisor
$2,500–$3,500/mo
- Two leadership calls per month
- Monthly pipeline review
- Limited strategic deal support
- Monthly commercial recommendations
Fractional Sales Leader ★ Recommended
$5,500/mo
- Weekly leadership call
- Weekly pipeline and forecast review
- Strategic deal support
- CRM and process ownership
- Sales team coaching
- Monthly executive report
Embedded Fractional VP
$9,000–$15,000/mo
- Two or more working days per week
- Direct sales team leadership
- Forecast ownership
- Hiring and onboarding guidance
- Executive commercial planning
- Strategic account involvement
Focused Projects for Specific Commercial Needs.
Standalone engagements for companies with a defined need or a specific commercial initiative. Each project can be purchased independently or added to a larger engagement.
Sales Playbook Build
$4,500–$8,500
Discovery, qualification, sales stages, objection handling, follow-up cadence, proposal process, and management expectations.
CRM and Forecast Reset
$3,500–$7,500
Pipeline cleanup, stage definitions, required fields, forecast categories, close criteria, dashboards, and reporting.
Strategic Proposal Build
$2,500–$5,000
Opportunity analysis, offer structure, pricing logic, business case development, and a polished client-facing proposal.
Sales Team Workshop
$2,500–$8,500
Virtual half-day or onsite full-day training focused on discovery, value selling, qualification, account growth, and deal advancement.
Annual Commercial Plan
$6,500–$12,500
Revenue goals, account-level forecasts, quarterly milestones, product priorities, KPI scorecards, and risk scenarios.
Product Commercialization Sprint
$7,500–$15,000
Target customers, market positioning, pricing architecture, pilot structure, launch accounts, feedback process, and a 90-day commercialization plan.
A Practical Process Built Around Decisions, Implementation, and Measurable Progress.
Every Pipeline Harvest engagement follows the same four-stage methodology — adapted to the client's products, markets, team, and commercial maturity.
Every engagement produces usable assets, not just recommendations. Clients leave with templates, models, dashboards, scripts, frameworks, and management rhythms their teams can continue using — long after the engagement ends.
Built from Operating Experience, Not Generic Consulting Theory.
Pipeline Harvest is differentiated by five qualities that matter to cannabis operators and ancillary businesses evaluating a commercial consulting partner.
Cannabis-Specific Commercial Experience
Pipeline Harvest understands the realities of cannabis sales cycles, fragmented markets, procurement delays, multi-facility organizations, product adoption, regulatory uncertainty, and account concentration. Generic playbooks rarely survive contact with these realities.
Strategy Connected to Execution
Recommendations are translated into CRM structures, account plans, proposals, timelines, ownership, and measurable next steps. Analysis without implementation is not the model.
Senior-Level Support
Clients work directly with experienced commercial leadership rather than being handed off to junior analysts. The person who scopes the work does the work.
Customized Without Starting from Scratch
Each engagement uses a structured methodology while adapting to the client's products, markets, team, customers, and commercial maturity.
Assets the Team Can Keep
The engagement leaves behind working tools — dashboards, account plans, templates, calculators, and operating documents — not only a presentation.
Designed for Companies Selling Into or Operating Within Cannabis.
Pipeline Harvest works with the full range of cannabis commercial organizations — from plant-touching operators to ancillary suppliers and technology providers.
Cultivators and Operators
Plant-touching organizations building structured commercial functions and repeatable account management.
Cannabis Brands
Brands scaling into retail and wholesale channels that need commercial infrastructure beyond the founding team.
Genetics and Seed Companies
Genetics and seed providers commercializing proprietary offerings and building strategic account programs.
Packaging and Equipment
Packaging suppliers and equipment providers with complex sales cycles, multi-facility buyers, and competitive positioning challenges.
Technology Platforms
Software and technology companies targeting cannabis operators that need a disciplined go-to-market and commercial process.
Ancillary Service Providers
Testing, logistics, and professional service providers building commercial systems to support predictable revenue growth.
What a Stronger Commercial System Should Create.
These are the operational and commercial outcomes clients should expect when a disciplined revenue system is in place.
Clearer Account Priorities
Fewer accounts chased, better accounts won. Effort concentrates where revenue potential is highest.
Better Pipeline Visibility
Leadership sees what is real, what is at risk, and what needs attention — in real time.
More Realistic Forecasting
Close dates and probabilities reflect actual deal status, not optimism.
Stronger Executive Reporting
Commercial performance is measurable, communicable, and tied to clear business goals.
More Consistent Proposals
Offers are built from a repeatable model, not assembled from scratch for each deal.
Faster Deal Progression
Next steps are clear, ownership is defined, and momentum is maintained across the pipeline.
Systematic Account Expansion
Whitespace is identified and pursued with purpose rather than discovered accidentally.
Reduced Founder Dependence
Commercial knowledge is distributed across the team so the business can scale without the founder in every deal.
Sales Team Accountability
Activity, pipeline, and results are tracked against clear standards and reviewed in a consistent cadence.
A Repeatable Revenue Path
A clear, executable system from prospect to customer to expansion — that the team can run independently.
Results depend on client execution, market conditions, product strength, pricing, operational capacity, and customer demand.
Start With Clarity. Build the System. Add Leadership Where Needed.
The recommended engagement path is designed to move from diagnosis to implementation to ongoing commercial leadership — at a pace that matches the client's priorities and resources.
Step 1 — Commercial Health Check
$3,500 · Two weeks
Identify commercial gaps and priorities. Understand what is blocking growth before committing to a larger build. Apply $1,500 of this fee toward Step 2 if signed within 14 days.
Step 2 — Revenue Foundation Build
$9,500 · Six weeks
Build the strategy, systems, tools, and operating cadence. Create a commercial system the team can run independently after the engagement ends.
Step 3 — Fractional VP of Sales
$5,500/mo · Three-month minimum
Maintain accountability, advance strategic deals, coach the team, and improve forecasting on an ongoing basis.
Companies with a small number of high-value customers may also begin with the Strategic Account Growth Sprint ($6,500) as an alternative entry point.
About Pipeline Harvest
Commercial Leadership for a Complex and Rapidly Evolving Industry.
Pipeline Harvest was created to help cannabis companies move beyond reactive selling and build a commercial function that can scale.
The firm combines hands-on cannabis sales leadership, strategic account management, revenue planning, proposal development, forecasting, and commercial systems design.
Our work is built for companies that need more than advice. They need a practical operating model, clear priorities, stronger execution, and tools their teams can use every day.
Seth Dean — Founder
Seth Dean is a cannabis commercial leader with experience across sales management, national accounts, packaging, cannabis hardware, genetics, and strategic account development. He has worked with cultivators, brands, ancillary suppliers, and multi-state organizations to build revenue strategies, expand key accounts, improve commercial processes, and translate complex products into practical customer value.
Frequently Asked Questions
Direct answers to the questions cannabis operators and ancillary companies most commonly ask before engaging a commercial consulting partner.
Do you work only with plant-touching cannabis companies?
No. Pipeline Harvest works with operators, brands, genetics companies, packaging suppliers, equipment providers, technology companies, and other ancillary businesses serving the cannabis market.
Do you guarantee revenue results?
No consultant can responsibly guarantee revenue. Pipeline Harvest builds the strategy, systems, tools, and accountability required to improve commercial performance, but results also depend on product quality, pricing, market conditions, operational execution, and customer demand.
Can you work with our existing sales leader?
Yes. Pipeline Harvest can support founders, sales managers, vice presidents, commercial directors, or executive teams. The work can strengthen an existing leader rather than replace one.
Do we need a CRM before starting?
No. Pipeline Harvest can assess an existing CRM, improve it, recommend a practical structure, or help the client begin with a simpler commercial management system.
Are the prices fixed?
The listed prices apply to standard scopes. Multi-state, multi-facility, multi-division, or unusually complex projects may require a custom proposal.
Can we begin with a smaller engagement?
Yes. The Commercial Health Check is designed as a focused starting point. Add-on projects may also be purchased independently.
Do you offer ongoing support?
Yes. Ongoing advisory, fractional sales leadership, and embedded executive support are available with a three-month minimum commitment.
Build a Commercial System Designed for Predictable Growth.
Begin with a focused conversation about your current revenue goals, pipeline, sales process, strategic accounts, and commercial constraints.
Commercial strategy built for the realities of cannabis.
Pipeline Harvest